Creative Brief:

Logan’s Role:

CONCEPT, DIRECTOR, EDITOR, PROJECT MANAGEMENT, CLIENT RELATIONS

The client, Performance Bodywork, approached me with this new piece of tech that he had invested in his business and wanted more bookings.

We ended up doing a series of interviews with his clients who have had positive results with the tech and we were able to share some really emotional and compelling stories.

After the stories were launched and targeted to a specific audience through FaceBook advertising the client saw an increase in bookings. In addition to the bookings, Performance Bodywork has hired more employees and is in the process of expanding into a second location.

Logan’s Role:
CONCEPT, DIRECTOR, DP, EDITOR

This was one very near and dear to my heart. I was processing the news that my father had been diagnosed with Leukemia. With him being in Wisconsin and me being in Portland I felt rather helpless in being able to assist him in his day-to-day struggles.

This project presented itself to me while I was dealing with this internal conflict and I opted to donate my time to help make this GoFundMe video a success.

Amber has been sick for a long time and as a result she felt alienated among her peers. She was known among her classmates as “The girl who had cancer” and struggled to build genuine connections.

Her goal was to raise funds to attend CancerCon where she could be able to meet and connect with others who have lived through the same internal and social hardships as her. Through strong storytelling and a willingness to open up and share her story, Amber’s crowdfunding was a success and she was able to attend the event.

It is not uncommon for River City Bicycles to be one of the first places in the country to receive the coolest and hottest new products. Having a creative crew on call, the client also like to be one of the first outlets to make an announcement via social media. Their social media ads are often released on the same day (or earlier) than the official press release. This was no exception.

We wanted to conceptualize a fun and special way to demonstrate that these tires CANNOT lose air. We opted to throw everything we could at the tires and see them keep their form. We ended the quirky ad with a bit of humor- In this case the “punchline” was what you DIDN’T see.

The project was conceptualized, shot and edited in one day. The ad saw unusually high engagement and gathered over 10K plays in a short amount of time and led to customers coming in and asking about the product.